Product Launches

Project: Various consumer technology product launches
Client:   Pinnacle Systems (part of Avid Technology)

Working closely with the European marketing team, MJO assisted Pinnacle Systems to launch various consumer software packages and home entertainment products into the UK (including Dazzle*, Studio v.10-12 video editing, M-Audio and PCTV).  From product packaging, planning and implementation of national PR and advertising campaigns (including TV, radio, print, social media and product placement), to national retail and channel programmes (including point-of-sale and staff training).

Project: Strategic support to launch a new digital TV product
Client:   Viasat, Denmark

MJO provided strategic consultation to Viasat Denmark for the launch of a new digital TV product to enable multi-room viewing.   In a workshop session delivered at their headquarters in Copenhagen, we assisted the team to define effective customer targeting and segmentation, messaging and propositions, for a below-the-line marketing campaign to their subscribers.

Project: PR and brochure to launch a new workflow solution
Client:   ERA Ltd, UK

MJO assisted ERA Ltd to launch ERA MediaFlow, a new multi-client automated workflow solution.  The project included the design and production of product collateral (including copy-writing), preparation and distribution of a press release and support to promote the product at an industry tradeshow, BVE North in November 2011.