As budgets have been slashed in the recent economic downturn, MJO has worked hard with our clients to balance brand presence and awareness-building with delivering marketing programs that demonstrate an immediate and direct impact on revenue. As markets recover and strategies shift from cost-cutting back towards growth and acquisition, we’re still focused on helping clients make every marketing dollar count.
The best leads, marketing strategy and insight won’t help much if your sales team can’t close the deal. (A 2010 IDC survey found that only 29% of B2B buyers believed sales reps were really prepared for presentations.) MJO is focused on providing sales teams with compelling and relevant content to engage buyers at every stage of the purchasing cycle and sales tools to help you gain the competitive edge.
We’re helping our clients engage more closely with their customers, putting the buyer at the centre of marketing efforts – be it through reacting quickly to market intelligence, developing targeted campaigns, integrating social media into communications plans or making tradeshows effective forums for business.
Broadcast in our blood
Our team has over 50 years’ combined experience of successfully marketing products, services and solutions in the broadcast arena – from linear TV production and non-linear workflow to leading-edge viewer applications. We are passionate about this business and understand the challenges faced by today’s media organisations and technology providers as they respond to the demands of tomorrow’s audiences.
A talented global network
We are privileged to work with so many talented groups and individuals in the broadcast industry across EMEA & USA: from technologists, PR agencies, copywriters, translators, designers to creatives. It’s through our strong relationships that MJO continues to learn and expand our knowledge-base – ensuring that we are able to offer our clients the best marketing advice and service.
Growing-up & hungry for more
From the outset, our mission has been to do something we enjoy and to do it well, working with people we respect in an industry we love. And eight years on, we’re still managing to have some fun along the way! In April 2011, we moved into “The Shed”, a purpose-built office at our Berkshire base. It’s a great place to work, think and get creative with clients and is a real commitment to our business’ future.